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Telecommunication Marketing Campaign Services
Instant & Interactive Means for Promotion

“Just about every marketer would love to have some form of competition element to induce purchase and create loyalty. Peeling away the complexity and offering solid advice is part of the total package from ESI Services, who specialize in both Mobile and IVR (Interactive Voice Response) competition and information lines.”

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Telephony Campaign Service

We make use of Interactive Voice Response (IVR) Technology instead of manpower to carry out Marketing Activities. Our system provides a Mechanism to Collect Information about Consumer Purchasing Habit. The aim is to increase the Product Awareness and Loyalty through our Telephony Campaigns.

 
How the Telephony Campaign Service Helps our Customers? Example:
IVR & SMS
Most Favorite Singer
Voting Campaign
  • Through Telephony Campaign to Increase the Product Awareness and Loyalty
  • Inducing Customers' Participation - anytime, anywhere with a simple phone call
  • Reduce Manual Work
  • No More Mailing
 
 
Scope of Service
  • Campaign and  Call Flow Design
    - Lucky Draw Event
    - Survey and Registration
    - Quiz Contest
    - Singing Contest
    - Voting Campaign
  • Campaign Implementation
    -
    Campaign Logic Programming
    - Voice Script Production
    - Resources Planning and Allocation
    - Project Management
  • Campaign Launch
  • Real-time Reporting
    -
    IVR Hotline
    - Email/SMS
  • Voice Channels On-demand Options
  • Final Reports
  • Campaign Warp-up
    -
    SMS Notification
    - Operator Follow-up
 
 
Service Applications
  • New Branding Product Promotion
  • General Consumer Products especially FMCG, e.g. bread, snacks, drinks, household products, etc.
  • Marketing Survey to Collect Information on Customer Behavior
  • Contests and Voting Events
 
 
For details: marketing@esi-asia.com
 
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Unit 9, 22/F, Kodak House II,
39 Healthy Street East, Quarry Bay, Hong Kong
2362 1822
2362 9947
 
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